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Read ABOUT Jayne’s Work DIAry in The
April 2019
SHAG TIME
In the hands of Jayne Matthews, the shag haircut has become more than a shape, lately, it has become a movement, a veritable French boho hair happening!
February 2020
THE POWER OF THE SHAG HAIRCUT
Matthews talks more about the style, explaining her technique of carving “petals into hair.” Clients now often fly to the Bay Area for cut with her at her salon, Edo.
February 2020
THE WORK DIARY OF A HAIRDRESSER
Ms. Matthews — owner of two salons in the San Francisco Bay Area — uses a straight razor as a carving tool. “I can carve petals into hair so it can have length but be lighter…I consider it the difference between a hedge and a bonsai tree.”
March 2019
INSTAGRAM TREND ALERT
You’ll likely notice an uptick in the number of Instagram posts showcasing curtain fringe, disheveled layers and natural texture. Put simply: The shag is back.
December 2022
MASTER THE RAZOR-CUT SHAG
What’s the secret to the sexy, retro layered shags that pop up every single time we open IG? For shag expert and co-owner of Edo Salon Jayne Matthews, it’s a straight razor.
February 2021
HUNDREDS HAVE TAKEN THIS CLASS
Matthews has been cutting hair at Edo Salon …for more than 25 years. She is, arguably, responsible for the shag trend that’s taken over San Francisco and beyond.
February 2021
16 GIRLS THAT CHANGED THEIR APPEARANCES
Jayne Matthews is a hairdresser that loves the style of the ’60s and ’70s of the last century. The detail that Jayne absolutely adores is bangs. All of her work includes bangs.
January 2023
MODERN TAKE ON A MULLET
If you’re looking for a loose and lived-in take on the classic bob haircut, the French bob is your answer. Jayne Matthews describes it as a blunt bob shape, but cut in a looser and more organic fashion with crown layers and little tousled bits that frame the face. “This cut celebrates natural texture and looks great on curly, wavy, or straight hair,” the stylist shares.
February 2021
WHY MILEY CYRUS’ SHAG HAIRCUT IS A MODERN INSTAGRAM OBSESSION
The shag haircut’s journey to becoming the most Instagrammed cut began with the account of Jayne Matthews, of Edo Salon in California. With over 77k followers, Matthews has garnered thousands upon thousands of likes and comments on her transformation photos of clients.
March 2023
MODERN TAKE ON A MULLET
If you’re looking for a loose and lived-in take on the classic bob haircut, the French bob is your answer. Jayne Matthews describes it as a blunt bob shape, but cut in a looser and more organic fashion with crown layers and little tousled bits that frame the face. “This cut celebrates natural texture and looks great on curly, wavy, or straight hair,” the stylist shares.
February 2024
INTERVIEW WITH MOLLY RINGWALD
"Now you are a mother with two young daughters. Do you have beauty rituals that you share with them?"
...And Jayne Matthews, who is the hairdresser who does my hair, started teaching people to cut their hair online during that time. Watching videos like that is a nice thing to share with my daughter, and it’s fun to see people from all over the world and how they approach beauty. There are some incredible talents out there, and now they have a platform, which is amazing."
May 2024
SUMMER 2024’s HAIRCUT TRENDS INCLUDE SHORT BOBS, LONG BOBS, LONG BANGS, AND LOTS OF VOLUME
"When it comes to bangs, Boyers and her fellow experts are still seeing a lot of curtains. However! "I think that we’ll start seeing these shorten a bit to almost give the appearance of a straight across fringe, but still with movement and texture," shares the hairstylist.
If you want to go with even more movement, I love the "elfin" look coined by stylist Jayne Matthews. Worn well above the brows and a little choppy (both ingredients for great grow-out styles), it's giving summer flower fairy."